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Willow Creek Community Church |
When considering the religious landscape in the United States, two words that certainly describe it are "innovation" and "fluidity." I encountered these topics in my research on religion in the U.S., so I will present some of my findings here.
"So common have been changes in the American religious landscape that the history of religion could be written as a history of religious innovations" say Robert Putnam and David Campbell in their book, American Grace: How Religion Divides and Unites Us (2010). They give an historical example--the chapel car of the 19th century--a train car (considered technological state-of-the-art back then!) outfitted to be a traveling chapel to outlying, unchurched areas by Protestant and Catholic clergies (p. 160). The chapel-car of the modern age is the online church--we now have interactive online church services with organizations/churches such as the Christian group Lifechurch.com at our fingertips (p. 160). Along these lines, my elderly mother can no longer attend church services due to being housebound, but can enjoy the latest one from her own church via DVD sent to her by mail.
An interesting American twist is the fact that, in this country, some of the biggest innovators are from the conservative side of the spectrum. As Putnam and Campbell point out, "Far from always being a bulwark against change, many religions have historically incorporated change--even faiths with conservative sensibilities (p. 161).
This leads to other, possibly unique, American phenomenon: religious switching (or, congregation shopping), megachurches, and religious "entrepreneurs." In line with their upbringing in this consumer-driven society, Americans are proving to be shopping for religion. This means that the religious landscape in America is very fluid, a term used by researchers. Some evidence appears in the large research study (drawn from over 35,000 adults across the U.S. ) by the Pew Research Center in 2007:
"More than one-quarter of American adults (28%) have left the faith in
which they were raised in favor of another religion - or no religion at
all. If change in affiliation from one type of Protestantism to another
is included, 44% of adults have either switched religious affiliation,
moved from being unaffiliated with any religion to being affiliated with
a particular faith, or dropped any connection to a specific religious
tradition altogether . . .
" . . . The survey finds that constant movement characterizes the American
religious marketplace, as every major religious group is simultaneously
gaining and losing adherents. Those that are growing as a result of
religious change are simply gaining new members at a faster rate than
they are losing members. Conversely, those that are declining in number
because of religious change simply are not attracting enough new members
to offset the number of adherents who are leaving those particular
faiths."
To quote Putnam and Campbell: "Americans have a wide array of religious choices, as religious entrepreneurs--a term we do not use pejoratively--constantly refine and reinvent both the substance and the presentation of religion in the United States. The result is a dynamic religious landscape, so much so that one of the most frequently used metaphors to describe it is a marketplace" (162). One example is the "emerging church" movement, in which one spokesman has said, they tried removing religious symbols such as crosses and stained glass, etc, in order to appear more modern and up to date. A few years later, they brought the symbols back, in order " 'to promote a sense of spiritual reverence' " (p. 162). And this is the tip of the iceberg, in terms of choices, if you consider that in this highly mobile society, one could explore a wide array of world religions without leaving the country.
Then there is the megachurch. An article by Bob Burney in a conservative online publication, Townhall.com 2007), carries the story of the leading innovator in megachurches, whose leaders were considered by its admirers as the "church growth experts" in evangelical Christianity. Says Burney: "For most of a generation, evangelicals have been romanced by the 'seeker sensitive' movement spawned by Willow Creek Community Church in Chicago . . . [along with its approach there was] a de-emphasis on taking personal responsibility for Bible study
combined with an emphasis on felt-needs based “programs” and slick
marketing . . . The size of the crowd rather than the depth of the heart determined
success. If the crowd was large then surely God was blessing the
ministry. Churches were built by demographic studies, professional
strategists, marketing research, meeting “felt needs” and sermons
consistent with these techniques. We were told that preaching was out,
relevance was in. Doctrine didn’t matter nearly as much as innovation.
If it wasn’t “cutting edge” and consumer friendly it was doomed. The
mention of sin, salvation and sanctification were taboo and replaced by
Starbucks, strategy and sensitivity."
As reported by this article, the leader, Bill Hybels, had recently switched gears, issuing public statements that they had not succeeded in establishing congregations with staying power (he called them "self-feeders"). They found they were attracting huge crowds that expected to be spoon-fed, and were not devoted enough to take responsibility to study the Bible or do spiritual practice on their own. They expected entertainment and services. Burney, a bit cynically, pointed out that he noticed that Hybels' "confession" contained innovative language that suggested he was not done experimenting, but moving on to a new phase. . .
I can't help wondering if these large popular evangelical movements which involved mass marketing of religion to attract megacrowds might have had some impact on the famous Pew Research findings, which were conducted in 2007. (The study results showed 51% Protestant.)
My research for this blog, has led me a little ways inside the fluid stream of the American religious landscape and American society. This country is so large and diverse--the shifting groups of immigrants (each bringing a unique flavor of religious view mixed with culture), the progression of science that influences how we see the world, the mobility of modern people, the innovation everywhere--it is an incredible array of plurality that is constantly changing. Like the title of Putnam and Campbell's book says, religion "divides and unites us." America's religious plurality reflects its diversity of peoples.
Cited:
Putnam, Robert D. and David E. Campbell.
American Grace: How Religion Divides and Unites Us. New York: Simon & Schuster, 2010.
"U.S. Religious Landscape Survey." The Pew Forum on Religion and Public Life (2010). pewforum.org. Web. 18 May 2013.
Burney, Bob. "A Shocking Confession From Willow Creek Community Church." Townhall.com. 30 0ct 2007. Web. 19 May 2013.